248607 Utilizing a structured community-based participatory research approach to design web resources: Www.PLANETMassCONECT.org

Monday, October 31, 2011

Josephine Crisostomo, MPH , Center for Community Based Research, Dana-Farber Cancer Institute, Boston, MA
Shoba Ramanadhan, ScD, MPH , Center for Community-based Research, Dana-Farber Cancer Institute, Boston, MA
Erline Achille , Boston REACH Coalition, Boston Public Health Commission, Boston, MA
Nashira Baril, MPH , Boston Public Health Commission, Boston, MA
Enzo Centofanti, MHA , Oncology Services, St. Vincent's Hospital, Worcester, MA
Chyke Doubeni, MD PhD , Family Medicine and Community Health, University of Massachusetts Medical School, Worcester, MA
Ediss Gandelman, MBA MEd , Community Benefits, Beth Israel Deaconess Medical Center, Boston, MA
Vilma Lora, BS , Womens Health Advocacy, YWCA of Greater Lawrence, Lawrence, MA
Clara Savage, EdD , Common Pathways, Worcester, MA
K. Viswanath, PhD , Center for Community-Based Research, Dana-Farber Cancer Institute, Boston, MA
Capacity-building efforts targeting practitioners increasingly rely on websites and other new media, but there is little guidance to effectively create resources for specific community needs/settings. Using Community-based Participatory Research (CBPR) principles, we developed a structured collaborative process to incorporate community perspectives throughout the lifecourse of web resource development.

PLANET MassCONECT, a NIH-funded program to test a novel method of dissemination in community settings, is a partnership among researchers/staff at the Dana-Farber Cancer Institute and four community coalitions in Boston, Lawrence, and Worcester, Massachusetts. The intervention includes: (a) capacity-building through the iCHPP (Institute for Community Health Program Planning) workshop, (b) grant opportunities, and c) a tool kit, including a resource-rich web portal (www.PLANETMassCONECT.org).

Portal development was a collaborative effort of the Community Projects Advisory Committee (C-PAC), which includes community partners, researchers, and study staff. Several stages of feedback (Winter 2009/Spring 2010) encouraged organic development of intervention products. First, the C-PAC reviewed “wireframes” (portal mock-ups), which drove content changes, e.g., tone and literacy level, and increased emphasis on practice. Second, usability testing of an early version of the portal improved navigability and layout. Third, the group reviewed the redesigned portal before the website was launched. The portal continues to be revised based on community feedback and ownership will transition to the coalitions at the end of the grant.

Preliminary data suggest that trainees are extremely satisfied with the web portal, highlighting the benefits of using a structured approach to collaborative development of intervention products, particularly those involving web-based resources.

Learning Areas:
Communication and informatics
Public health or related research

Learning Objectives:
1. Assess the benefits of using a CBPR approach for developing intervention products. 2. Formulate a strategy to conduct staged, iterative development of a web-based resource targeting community users. 3. Describe usability testing of a website.

Keywords: Community-Based Partnership, Internet Tools

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a Research Scientist at the Dana-Farber Cancer Institute and co-led the development of the curriculum and web resources for this intervention.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.