249833 YouTube Video Library for Educators and Trainers: A two-year pilot project utilizing historic occupational and environmental health and safety films

Monday, October 31, 2011: 1:16 PM

Mark D. Catlin, BS BA , Service Employees International Union (SEIU), Washington, MD
Social media applications can be valuable tools to disseminate occupational and environmental health information worldwide to professionals in the field, to workers and employers, and to the public. This presentation reports on a two-year pilot project testing the use of YouTube as a platform for a video resource library for educators and trainers. A YouTube channel, Workplace and Environmental Health and Safety Films (http://www.youtube.com/user/markdcatlin), was created by the author and populated with films and film clips that are up to ten minutes in length; films are primarily from government and industrial sources produced from 1915 to 2000. Films selected are in the public domain but are not readily accessible. They present events and issues from the rich history of workplace and environmental health and safety and are intended for use by teachers and trainers as triggers for discussions and to increase participant engagement. Accompanying each film is information on the original source, a description of its historic significance and continued relevance, and links to current sources of information. A keyword search tool is available on the channel homepage. The channel currently contains more than 600 films on a wide range of topics. During 2010, the channel logged more than one million hits worldwide with about 50% from the United States. Quantitative and qualitative information on the use of the channel will be provided, along with lessons learned on the creation, operation and use of this social media application.

Learning Areas:
Administer health education strategies, interventions and programs
Communication and informatics
Occupational health and safety
Planning of health education strategies, interventions, and programs

Learning Objectives:
Describe how social media can be a tool to disseminate information Identify at least two important factors in designing a social media tool

Keywords: Communication Effects, Social Marketing

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have 30 experience in occupational health, including teaching and training and five years managing a social media website.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.