Traffic and pedestrain safety: An examination of cell phone use, texting, self reported incidents and educational stratagies for prevention

At risk behaviors of drivers and pedestrians are on the rise when using cell phones and text messaging. The purpose of this study is to examine driver and pedestrian attitudes, behaviors, education and self reported incident and propose educational strategies for prevention. The respondents (n=271) were requested to complete a demographic form, and questionnaire. A 24 item questionnaire and demographic form was administered face to face and electronically to study respondents. A likert scale was used to measure respondent's level of agreement with questionnaire statements. From the responses (16.3%) reported being hit by a vehicle on campus, 49.4% of study respondents reported almost hitting another vehicle on campus. When driving survey respondents reported 72.2% text while driving all, most or some of the time. Furthermore, 33.2% of respondents indicated texting while driving all, most, or some of the time. According to study findings respondents reported feeling very safe or safe while 65.4% walking, 70.5% driving or 13.6% riding a bike on campus. When crossing the street 15% of respondent indicated that they never cross at designated cross walk locations or stop light. According to study findings this researcher suggests recommending an educational awareness campaign to adequately and systematically address this concern and raise the level of awareness of traffic safety issues.