250162 Txt me L8 breaking health news: A Q methodological exploration of audiences for text-based emergency information

Monday, October 31, 2011

Hilary N. Karasz, PHD , Department of Communications, Public Health - Seattle & King County; University of Washington, Seattle, WA

Learning Areas:
Administration, management, leadership
Communication and informatics
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Social and behavioral sciences

Learning Objectives:
Identify critical considerations for implementing a text messaging program for emergency preparedness and response communication. Describe Q-methodology as a mixed-method approach for conducting audience research.

Keywords: Information Technology, Telehealth

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Co-Investigator for the study being presented in this poster.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.