Using Social Media to Promote Positive Health Behavior Change in Individuals with Disabilities

Given the research on the increased risk for developing secondary conditions in people with disabilities (including social isolation, stigma, lack of friendships or advocacy structures), as well as the barriers encountered when pursuing health-related activities, the low activity levels and health status of people with disabilities is of concern. The existence of strong social supports can contribute to one's sense of well-being and the popularity of social networking sites can provide a unique medium to combat the numerous barriers that people with disabilities experience when trying to access health enhancing opportunities in their local community. In addition, by promoting positive images through existing social media, the coexistence of disability and health can be represented to the mainstream population. By leveraging the power of social networking and media, the National Center on Physical Activity and Disability (NCPAD) seeks to create behavior change through the use of virtual communities that support healthy lifestyles for people with disabilities and utilize technology to address the needs of the individual and the environment.