250786 Parents Are the Key campaign for safe teen driving - CDC TV Video

Tuesday, November 1, 2011: 12:37 PM

Shelley Hammond, MMC , Division of Unintentional Injury Prevention, Centers for Disease Control and Prevention, Atlanta, GA
Motor vehicle crashes are the leading cause of death for U.S. teens. Per mile driven, teen drivers ages 16 to 19 are four times more likely than older drivers to crash. Keeping drivers of all ages safe on the road is a priority for CDC's National Center for Injury Prevention and Control (Injury Center).

Through the "Parents Are the Key" communications campaign, CDC's Injury Center offers parents tools and proven steps to help protect their teens on the road.

As part of the “Parents Are the Key” campaign tool kit—launched nationally in October 2010—CDC's Injury Center capitalized on the availability of new media to expand the reach of safe driving messages. In addition to a campaign Facebook page, podcasts, e-cards, buttons, badges, and a quiz widget, two videos were created as campaign elements.

This four-minute CDC-TV video, “Parents Are the Key to Safe Teen Driving”, emphasizes steps for crash risk reduction and features real (non-actor) parents and their teenage children, as well as experts in the field of teen driver safety.

Learning Areas:
Public health or related research

Learning Objectives:
Understand that parents can help protect their teen drivers. Recognize that there are proven action steps that parents can take to make teen crashes less likely. Become aware that crashes are the leading cause of death in the United States for teenagers.

Keywords: Injuries, Motor Vehicles

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I work on communication product development at the CDC and was closely involved with all aspects of creating this video, from casting to post-production.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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