251675 Using participatory methodologies to promote site-specific, community-driven learning and decision-making

Tuesday, November 1, 2011

Anna Hoover , Communications Director, Kentucky Water Resources Research Institute, University of Kentucky, Lexington, KY
While health researchers increasingly have adopted participatory processes for identifying and studying site-specific problems, more traditional uni- and bi-directional approaches continue to drive environmental health communication efforts. This round table will discuss ways in which health communicators can move beyond traditional community outreach strategies and toward engaging communities in truly collaborative learning and decision-making, achieving outcomes that resonate with community values, culture and perspectives about the future. Participants will discuss the theoretical roots, evolution, and diversity of participatory communication approaches. Specifically, the round table will explore the benefits and the unique challenges of participatory communication methods, with an eye toward identifying recommended practices for the field.

Learning Areas:
Administer health education strategies, interventions and programs
Advocacy for health and health education
Assessment of individual and community needs for health education
Communication and informatics

Learning Objectives:
1) Differentiate among the theoretical and methodological approaches of at least three historical participatory processes. 2) Discuss at least two examples of successful participatory projects related to public health. 3) Identify at least three strengths of participatory projects. 4) Identify at least three challenges for designing and implementing participatory projects.

Keywords: Health Communications, Environmental Health

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am communication liaison for the University of Kentucky Superfund Research Program Research Translation Core and work closely with the Community Engagement Core on environmental health issues.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.