253704 Men Can Stop Rape: A focus on sexual assault prevention for the U.S. Department of Defense

Tuesday, November 1, 2011: 11:30 AM

Neil Irvin, Executive Director , Men Can Stop Rape, Washington, DC
     
Since 2009, Men Can Stop Rape has created two comprehensive social marketing campaigns focusing on sexual assault prevention for the U.S. Department of Defense. Learning from enlisted, military leaders, and Sexual Assault Response Coordinators about military values and practices was essential to creating these campaigns. Two social marketing campaigns created by Men Can Stop Rape focused on sexual assault prevention for the DoD will be discussed.

Learning Areas:
Advocacy for health and health education
Implementation of health education strategies, interventions and programs

Learning Objectives:
1. Describe two social marketing campaigns created by Men Can Stop Rape focused on sexual assault prevention for the DoD.

Keywords: Social Marketing, Sexual Assault

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have over 30 years of experience working with/designing programs for men and boys, along with 12 years of focus on engaging men and professionals on all forms of GBV.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

See more of: Applying the spectrum of prevention: Comprehensive approach to preventing sexual assault in the military
See more of: APHA-Committee on Women's Rights