253780 RealTalkDC: Making the Prevention Message Real!

Monday, October 31, 2011: 9:15 AM

Dwayne Lawson-Brown , Metro TeenAIDS, Washington, DC
Metro TeenAids is a community health organization dedicated to supporting young people in the fight against HIV/AIDS. Through education, support, and advocacy, MTA works to prevent the spead of HIV, promote responsible decision making, and improve the quality of life for young people infected with, or affected by, HIV/AIDS. MTA provides a wide array of programs including the RealTalkDC Social Marketing Campaign.

MTA's RealTalkDC campaign uses a multi-tier outreach model. Peer-to-peer outreach is coupled with a strong online, mobile texting program, and testing events to bring resources to Washington DC's hardest hit communities.

Learning Areas:
Public health or related education

Learning Objectives:
1. Identify the necessary steps to implement a successful peer education program 2. Explain social marketing beyond a presence on social networking sites 3. Identify challenging factors that would need to be tackled to while developing a social marketing campaign for their target demographic

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been working in HIV prevention and outreach for 10 years and have been with RealTalkDC soical marketing campaign since its inception
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.