253904 Key messages to the public and stakeholders on fluoride in drinking water

Monday, October 31, 2011: 3:30 PM

Matt Jacob , Project Manager, Communications, Pew Center on the States, Washington, DC
The momentum behind community water fluoridation has stalled, largely because supporters are not effectively networked, lack a strong presence on the Internet and are not using the language most likely to resonate with the public. Find out what the Pew Children's Dental Campaign has learned from its research on this issue and how health advocates can reinvigorate public support for fluoridation.

Learning Objectives: Communicate more effectively about the need for communities to adopt or preserve optimal fluoridation of their water supplies.

Understand why the Internet is providing a significantly unbalanced message that wrongly portrays water fluoridation as something Americans should fear.

Learning Areas:
Communication and informatics

Learning Objectives:
Identify key messages to the public and stakeholders on fluoride in drinking water.

Keywords: Communication, Water Quality

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to speak on this topic because I have managed Pew’s work for more than a year with a research contractor that has examined public attitudes about fluoridation.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.