254085 Communicating for Change: What communication and behavioral theories tell us about how to influence people to adopt healthier behaviors

Monday, October 31, 2011: 10:30 AM

Connie Kohler, DrPH , Dept. of Health Behavior, University of Alabama at Birmingham, Birmingham, AL
What can you say to patients or to the public that increases the likelihood they will hear and act on your message? Behavioral and communication scientists use theories to guide research on persuasive communication. This presentation will focus on practical application of theoretical concepts to communicating with individuals or the public. Concepts will include fear appeals, perceived risk, perceived self efficacy, outcome expectations, coping with threat and social norms, among others. Data-based examples will be provided.

Learning Areas:
Public health administration or related administration
Public health or related education
Systems thinking models (conceptual and theoretical models), applications related to public health

Learning Objectives:
Apply concepts from behavioral and communication theories to influence patients and the public to adopt healthy behaviors.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been teaching and researching health communication for over ten years.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.