3024.0 Impact of Social Media in Public Health - How effective is Social Marketing?

Monday, October 31, 2011: 8:30 AM
Reaching at-risk populations with effective health messaging remains a challenge. The increasing popularity and availability of various social media tools for day-to-day communication provide potential opportunities to bridge this gap. This session will provide examples of public health initiatives utilizing social media: the implementation, reach, challenges and lessons learned.
Session Objectives: 1. Discuss the relevance and feasibility of a smartphone-based intervention in health promotion and disease prevention initiatives 2. Describe the challenges and lessons learned about the use of text messaging and social networking tools in promoting access to care 3. Describe the benefits of using social media outreach in community-based public health initiatives

9:06 AM
Cleveland Clinic and partners employ social media to excite community members about fitness and nutrition campaign
Kevin Ziegler, Alison Gutai, Erinne Dyer, MEd, Katherine Nagel, MPH and Megan Pruce
9:42 AM
A community-driven approach to physical activity promotion for adolescent girls using text messaging and social media
Laura Burge Esparza, MS, CHES, Deborah Parra-Medina, PhD, Cynthia Mojica, PhD, MPH and Laura Rubalcava, MA

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Community Health Planning and Policy Development
Endorsed by: Aging & Public Health