3112.0 A Picture's Worth a Thousand Words: Cigarette Graphic Health Warnings

Monday, October 31, 2011: 10:30 AM
Graphic cigarette health warnings are a wide-reaching, cost-effective way to educate the public about the dangers of tobacco use. This session takes attendees on a tour of studies underway around the world to examine graphic cigarette health warnings, from Sweden and Lebanon, to Taiwan and the United States. Researchers will report findings on the impact of the warnings, preferences in warning style among varied audiences, and the effectiveness of different appeals, including fear appeals. Researchers will also describe strategies used by the tobacco industry to block the implementation of graphic health warnings on cigarette packages and advertising. Methods range from the traditional, to eye-tracking techniques, and investigation of industry documents.
Session Objectives: Compare the impact of graphic cigarette health warnings in several international settings. Discuss the effectiveness of cigarette health warning appeals with different target audiences. Describe tobacco industry efforts to block health warnings on cigarette packages.

10:50 AM
11:10 AM
Testing the impact of pictorial warning on cigarette packs on initiation of smoking and quitting intentions in a tobacco control policy void
Rima Nakkash, DrPH, Hala Alaouie, MPH, Rima Afifi, PHD, Pascale Haddad, MS and George Nahhas, MPH
11:30 AM
Qualitative research to effectively communicate adverse outcomes associated with prenatal smoking: Implications for graphical and textual warnings
Brenda Stone-Wiggins, MPH, PhD, Denise Levis, MA, PhD, Mary Council, BA, Kara Duwe, MPH, Van Tong, MPH, Michelle O'Hegarty, PhD, Annette K. McClave, MPH and Cynthia Cassell, PhD

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Alcohol, Tobacco, and Other Drugs
Endorsed by: Public Health Education and Health Promotion, Trade and Health Forum, Asian Pacific Islander Caucus for Public Health

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH) , Masters Certified Health Education Specialist (MCHES)