3165.0 Online, Social, and Mobile Media Initiatives (organized by HCWG)

Monday, October 31, 2011: 10:30 AM
This session will examine how online, social and mobile media activities—including Facebook, Twitter, blogs, text messages, and online games—can influence health attitudes, beliefs, and behaviors.
Session Objectives: 1. Explain how individuals are using online, social, and mobile activities to share health information. 2. Identify creative media strategies for reaching individuals and influencing health behaviors. 3. Evaluate the effectiveness of different new media campaigns in changing health attitudes, beliefs, and behaviors.
John Ralls, BS, MPH and Carin Upstill

Table 1
Facebook, email, or text messaging? Recruitment strategies for a teen-based, health-focused social media website for low-income adolescents in California
Philip M. Massey, MPH, Deborah Glik, ScD, Michael Prelip, MPH, DPA, Elaine Quiter, MS, Michael Fiore, Sharon Nessim, Dr PH, Nancy Wongvipat, MPH and Hoa Su, MPH
Table 2
A Pre-matriculation intervention for preventing alcohol related problems among college students
Ellen Reibling, PhD, MA, Leigh Poirier Ball, MEd and Doug Everhart, MA
Table 6
Social media for health promotion: An analysis of Facebook communities promoting breast cancer awareness
Karley Abramson, MPH, Brian Keefe, MA and Wen-ying Sylvia Chou, PhD, MPH
Table 7
Electronic Health Messaging and Adolescents: Strategies to reduce HIV/STI risk taking using new media
Peggy B. Smith, PhD, Ruth S. Buzi, PhD, Kimberly Hebenstreit, MPH and Gabrielle D. Novello, BA
Table 10
Developing an online game to prevent poisonings
Iana M. Simeonov and Kristina M. Hamm, MPH

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)