Oral

This session will present issues relating to maternal mortality and morbidity and innovative ideas on social marketing and check lists to help women and providers make better choices for better outcomes. Postpartum depression negatively affects the quality of life and functioning of mothers and is particularly burdensome for minority women. Prevention of postpartum depression among black and Latina mothers and their postpartum experiences will be discussed. Two major challenges in maternal and child health are the increases in preterm birth and cesarean birth. Both outcomes are correlated with overuse of obstetric interventions and could be improved by allowing women to use their innate capacity to give birth normally. An awareness campaign to reduce the number of unnecessary elective induction and elective primary Cesarean births, and how these issues affect a woman’s over all birth experience. . We will investigate social media and how that affects a woman's choice in how she gives birth, making her overall birthing experience safer and more satisfying.

Session Objectives: 1. Describe a behavioral educational intervention that has successfully prevented postpartum depression among black adn Latina mothers. 2. Describe women's peripartum experiences and postpartum effects of near-miss maternal morbidity 3. Describe steps in developing an awareness campaign to reduce the number of unnecessary elective inductions and elective primary Cesarean births prior to 39 weeks of gestation 4. Discuss results from formative data obtained from consumers and health care professionals on delivery mode decision-making and dissemination methods for messages. 5. List 5 interventions that promote normal, physiologic birth. 6. Explain how a checklist can be used in the clinical setting to promote normal birth.

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH) , Masters Certified Health Education Specialist (MCHES)