5202.0 Developing Social Marketing and Mass Media Campaigns (Organized by HCWG)

Wednesday, November 2, 2011: 12:30 PM
This session will explore how social marketing principles can be applied to the development of health and mass media campaigns.
Session Objectives: 1. Describe how social marketing and social media can influence campaign development 2. Identify new social media outlets and their influence on health campaigns and health behavior. 3. Analyze the effectiveness of new social media campaigns in changing health attitudes, intentions, and behaviors

12:30 PM
Preventing Cancer in Primetime: Using Entertainment Programming to Reach Underserved and Less Acculturated Audiences
Sheila Murphy, PhD, Heather J. Hether, PhD, Sandra de Castro Buffington, BS, MPH, Lourdes Baezconde-Garbanati, PhD, MPH and Lauren B. Frank, MHS, PhD
1:00 PM
Using Social Marketing Principles to Develop the Best Bones Forever! Campaign
Elizabeth Osborn, Darcy Sawatzki, MA, R. Ann Abercrombie, MLS, Lynne Doner Lotenberg, MA and Valerie Borden, MPA
1:15 PM
Using social marketing to promote community-based diabetes prevention lifestyle programs to people with prediabetes
Judith McDivitt, PhD, Joshua Petty, MBA, Shelly Heath-Watson, MA and Dianne Fragueiro, MPH
1:30 PM
Choosing Between Ads for Your Health Promotion Campaign: Using Theory and Evidence to Guide Pre-Testing and Evaluation
Laura Gibson, PhD, Dina Shapiro, MPH, Heather Forquer, Joseph N. Cappella, PhD, Robert C. Hornik, PhD, Lorraine Dean, ScD and Giridhar Mallya, MD, MSHP

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion
Endorsed by: Community Health Planning and Policy Development

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH) , Masters Certified Health Education Specialist (MCHES)