Effects of media exposure in direct-to-consumer advertising of prescription drugs, patient demand and patient satisfaction
Marvin Rock, DrPH, MPH1, Mian Hossain, PhD1, Andrea Kidd-Taylor, DrPH, MSPH1 and Eduardo Velasco, MD, MSc, PhD2
(1)Morgan State University, Baltimore, MD, (2)Touro University California, Vallejo, CA
(1)Morgan State University, Baltimore, MD, (2)Touro University California, Vallejo, CA