Social Marketing Approach to Promoting Healthy Eating and Physical Activity in Low-Income, Urban, and Ethnically Diverse Schools and Neighborhoods in Michigan: Preliminary Reports from Project FIT
Hye-Jin Paek, PhD1, Yumi Jung2, Hyun Jung Oh3, Katherine Alaimo, PhD3, Karin Pfeiffer, PhD3, Joey Eisenmann, PhD4, Joseph Carlson, PhD3, Tracy Thompson, MPH Candidate5, Heather Betz, PhD6 and Julie Orth, MS, RD3
(1)Hanyang University, Ansan, Korea, Republic of (South), (2)Michigan State University, EAST Lansing, MI, (3)Michigan State University, East Lansing, MI, (4)Helen DeVos Childrens Hospital, Grand Rapids, MI, (5)Michigan State University, Grand Rapids, MI, (6)Albion College, Albion, MI
(1)Hanyang University, Ansan, Korea, Republic of (South), (2)Michigan State University, EAST Lansing, MI, (3)Michigan State University, East Lansing, MI, (4)Helen DeVos Childrens Hospital, Grand Rapids, MI, (5)Michigan State University, Grand Rapids, MI, (6)Albion College, Albion, MI