254493 “NOTHING CAN BREAK THE BOND…” Document Analysis of the Brown Mamas Breastfeed Blog Project

Monday, October 29, 2012 : 8:35 AM - 8:50 AM

Tyra Gross, MPH , Health Promotion & Behavior, University of Georgia, Athens, GA
Breastmilk is the optimal form of nutrition for infants and offers health benefits for both the infant and the mother. In the U.S., Blacks having the lowest breastfeeding rates in comparison to other racial groups. There is a paucity of research on successful breastfeeding experiences in this population. The purpose of this study is to understand Black women's experiences of breastfeeding documented in an online breastfeeding blog project called Brown Mamas Breastfeed (BMB). Specifically, what lead participants to the decision to breastfeed their children and how do Black women describe their experiences of breastfeeding? A total of 23 stories from the BMB project were retrieved from two online blogs. Constant comparative method was utilized in data analysis. Three overall themes that emerged from the blog stories were 1) Child Health and Development, 2) Fulfilling Experience, and 3) Importance of Social Support. Findings from this study may be useful in informing future research on breastfeeding in Black women and guiding the development of educational programs and health interventions to decrease racial disparities in breastfeeding practices .

Learning Areas:
Communication and informatics
Public health or related education

Learning Objectives:
1) Discuss blogs as useful tools for breastfeeding promotion 2) Identify reasons related to breastfeeding decisions in Black women 3) Describe Black women's experiences of breastfeeding

Keywords: Breastfeeding, Internet

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I conducted this document analysis as part of qualitative research coursework for my doctoral program
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.