255576 Deaf Mothers' Outreach for Breastfeeding Support: The Production of Vlogs

Monday, October 29, 2012 : 8:50 AM - 9:05 AM

Jess Cuculick, MSW, MEd , Department of Liberal Studies, Rochester Institute of Technology, Rochester, NY
Nancy Chin, PhD , Community and Preventive Medicine/Social and Behavioral Medicine, University of Rochester, Rochester, NY
Ann M. Dozier, RN, PhD , Community and Preventive Medicine/Social and Behavioral Medicine, University of Rochester, Rochester, NY
Breastfeeding rates among deaf mothers who use American Sign Language (ASL) are unknown. Preliminary data generated in Rochester, NY, however, suggests that these deaf mothers might have more breastfeeding success (initiation, duration, and exclusivity) than hearing mothers. We hypothesize characteristics of deaf culture and signed languages uniquely support breastfeeding in this community. Members of the Rochester Deaf Moms Club (RDMC) posit that there are deaf mothers in the US isolated from deaf community support and breastfeeding information accessible to hearing mothers. Investigators reached out to RDMC and Deaf Women of Rochester for their participation in the production of vlogs (video blogs) which could provide language accessible support for deaf mothers nationally. Six deaf mothers generated vlog topics. Topics were informed by deaf cultural norms of using stories and scenarios to illustrate the social and logistical advantages of breastfeeding. With the help of a volunteer deaf film student, we are filming deaf mothers using ASL to convey breastfeeding facts, and strategies for combining breastfeeding with work. Mothers are able to send their own videos to a designated g-mail site set up for the project. The resulting vlogs are language accessible, culturally acceptable, and will be available on the web site of the National Center for Deaf Health Research and selected social media sites. This collaborative service project is an outcome of using the principles of community-based participatory research including mutual learning between community members and researchers and having the community, not the researchers, set priorities.

Learning Areas:
Diversity and culture
Implementation of health education strategies, interventions and programs

Learning Objectives:
1. List topics deaf mothers believe to be important to breastfeeding success 2. Describe the technologies deaf mothers in Rochester, NY used to reach deaf mothers around the nation

Keywords: Community-Based Partnership, Deaf

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a deaf researcher conducting breastfeeding research among deaf mothers. My current research includes: how deaf college students use social media (Ed D dissertation research); how deaf culture and language support health behaviors; and using community-based participatory research approaches to engaging a hard to reach population.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.