255695 Working for a Healthier Community: Fighting Cervical Cancer/Trabajando para una comunidad mas saludable: La Lucha Contra el Cancer Cervico-Uterino

Tuesday, October 30, 2012 : 12:38 PM - 12:42 PM

Connie Lafuente, MAS , California Office of Binational Border Health, California Department of Public Health, Office of Binational Border Health (COBBH), San Diego, CA
The incidence of cervical cancer for Latina women in the United States is the highest amongst all racial/ethnic groups, almost twice as high as non-Latina white women. Latina women have the 2nd highest mortality rate from cervical cancer (after Black women). Latinas face high mortality rates from cervical cancer as a result of their low rates of cervical cancer screening (Byrd, 2007). While trends in California have shown a decrease in cervical cancer incidence, from 2002-2004, San Diego County reported an 18.5% increase in cervical cancer incidence among Hispanic women (California Cancer Registry).

In Mexico, the rate of invasive cervical cancer is 44.4/100,000 which is one of the highest rates in the world (Giuliano et al., 2001).

The California Office of Binational Border Health, along with collaborative partners, produced a DVD to educate Latina women on the importance of cervical cancer screening and the HPV vaccine. It was designed and written through the perspective of a community health worker/promotora to provide effective culturally-sensitive public health education in Spanish with English subtitles. This DVD has been distributed in partnership with the American Cancer Society to community health worker/promotores networks and community clinics throughout the State of California.

The DVD contains current evidence-based recommendations for cervical cancer screening and the HPV vaccine. It includes information about how to access services; how the Pap- test is performed; recommendations on age appropriate ranges on when to receive the vaccine; testimonials of women about the importance of having regular check-ups; and resources to access health care. The Latina women on the DVD represent diverse age ranges representing the diverse communities in the California-Baja California Border Region.

Learning Areas:
Advocacy for health and health education
Chronic disease management and prevention
Diversity and culture
Other professions or practice related to public health
Planning of health education strategies, interventions, and programs
Protection of the public in relation to communicable diseases including prevention or control

Learning Objectives:
Increase the awareness of cervical cancer screening and the HPV vaccine among Latina women.

Keywords: Cervical Cancer, Community Health Promoters

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Program Manager for Office of Binational Border Health, coordinating public health projects for border and binational communities.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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