256788 Environmental support for healthy lifestyles at an urban university: Memphis Healthy U

Tuesday, October 30, 2012 : 11:30 AM - 11:50 AM

Marian Levy, DrPH, RD , School of Public Health, University of Memphis, Memphis, TN
Linda Finch, PhD, APRN , Loewenberg School of Nursing, University of Memphis, Memphis, TN
Michelle Stockton, PhD , Department of Health and Sport Sciences, University of Memphis, Memphis, TN
Jacqueline DeFouw, MSN, RN , Student Health Services, University of Memphis, Memphis, TN
Background: “Memphis Healthy U”, a campus-wide initiative at the University of Memphis, provides environmental support to “move more, eat healthier, and become tobacco free”. Methods: Multiple campus-wide organizations, departments, and vendors collaborate to develop “Memphis Healthy U”, which implements environmental strategies. A website encourages participants to join a support team and increases awareness about campus-wide health collaborations, activities, and resources for tobacco control, healthy eating, and increased physical activity. The University's marketing department campaign includes specific branding that includes a logo, promotional materials, and signage to impact the campus culture toward health. Specific campaign posters, email templates, banners, and a promotional video increase campus awareness for healthy lifestyle choices. ARAMARK dining venues promote healthy food choices campuswide, while posters encourage use of stairs and walking trails. Memphis Healthy U kickoff activities feature pledges, health screenings, Zumba, fitness resources, and fruit snacks. Results:Baseline data (n=223) obtained at the Student Health Fair indicated 47.3% students overweight or obese, with 42% of systolic and 30% of diastolic blood pressure measurements pre-hypertensive or hypertensive. During the Memphis Healthy U kickoff, 285 individuals signed a pledge to Move More, Eat Healthier, and Become Tobacco Free with a cohort (n=195) of participants who consent to follow-up on physiologic outcomes of the program. Additional outcomes include website usage, participation in the online support team, fitness participation, and longitudinal campus dining food inventory/sales data. Conclusions: Complementary partnerships among diverse stakeholders are critical in developing support for campus initiatives that promote health such as “Memphis Healthy U”.

Learning Areas:
Administer health education strategies, interventions and programs
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs

Learning Objectives:
Identify critical elements of an infrastructure to promote healthy lifestyles in a diverse population of an urban university Analyze components of strategic advocacy and coalition-building

Keywords: College Students, Wellness

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: As a faculty member in the School of Public Health at the University of Memphis, I led the team that developed the intervention strategy and implementation of Memphis Healthy U.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.