257234 “OMG! Did you get that sext?!?”: Sexting behaviors and influence in an undergraduate students population

Tuesday, October 30, 2012

Rachel Powell, MPH, CHES, CPH , Department: Health Promotion & Behavior, University of Georgia, Athens, GA
Nancy Moore, MPH, CPH , Department: Health Promotion and Behavior, University of Georgia, Athens, GA
Christina Proctor, MPH , Department of Health Promotion and Behavior, Project Merits III, The University of Georgia, Athens, GA
Jessie A. Barnett, MPH , Department of Health Promotion and Behavior, University of Georgia, Athens, GA
Jessica L. Muilenburg, PhD , Department of Health Promotion and Behavior, University of Georgia, Athens, GA
In the United States, technology and Internet are a large part of our lives in today's society. Having the ability to connect with their friends through social media and technology is a social norm for teenagers and young adults. Studies show that 75% of teens in today's society have their own cell phone. Also, 54% of teens text daily and half of teens send 50 or more text messages a day. The increase in texting has led to this new form of sexual health communication called “sexting”. According to the Oxford Dictionary, sexting is defined as “sending sexually explicit messages or photographs via mobile devices”. This project surveyed undergraduate students from a southern large university to ask questions about their sexual health behaviors, specifically sexting. The survey will explore the types of messages that are being sent, why college students are sexting who they are sending the messages too, trends between males and females, and correlations between sexting and sexual activity. Our pilot data shows that around 60% undergraduate students have sent a sext at least once and 67% have received a sext at least once. Understanding sexting as a new area of research will allow researchers to identify the influence it has on sexual behaviors. The behaviors of undergraduate students in this study emphasize the need for education on the legal and social consequences of sexting.

Learning Areas:
Assessment of individual and community needs for health education
Planning of health education strategies, interventions, and programs

Learning Objectives:
1.) Identify sexting behaviors in undergraduate students at a large southern university 2.) Compare sexting behaviors in demographics 3.) Evaluate the influence that sexting has on their sexual behaviors

Keywords: College Students, Sexuality

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a PhD student in the department of Health Promotion and Behavior at the University of Georgia. My cognate area is health communication. I helped create and administer the survey used for this project. I am a Certified Health Education Specialist (CHES).
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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