257909 Public Sector Strategies for Promoting Health and Wellness Across the Lifespan

Tuesday, October 30, 2012 : 3:10 PM - 3:30 PM

Maya Rockeymoore, PhD , Leadership for Healthy Communities, Washington, DC
The magnitude of the childhood obesity epidemic requires policy and environmental changes at many different levels of state and local governance. This presentation will explore action strategies policymakers can take to promote healthy communities. Highlighting the success of a local policymaker and a health professional advocate from a partner organization, the panel will speak to their experiences developing healthier and more viable neighborhoods and advise communities on tapping into a larger, collaborative network of social, economic and programmatic resources. The discussion will include a range of healthy eating and active living policy approaches local and state leaders can facilitate, including land-use policies (e.g. mixed-use development and improved public recreation and transit options), food access policies (e.g. incentives to attract supermarkets and farmers' markets to underserved communities), and school nutrition policies (e.g. ways to improve the nutritional quality of foods and beverages in schools). Through collaboration among states, counties, cities and schools, policymakers can meet their constituents' demand for healthy living as they take steps to reduce health care costs and improve health outcomes in their communities. The policy options outlined in this session are promising, evidence-based practices that advance the goal of reducing childhood obesity and build upon the work in which policymakers are already engaged.

Learning Areas:
Administer health education strategies, interventions and programs
Advocacy for health and health education
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Public health or related public policy

Learning Objectives:
Analyze the most current research on childhood obesity. Assess the most relevant policy approaches to reduce childhood obesity rates. Evaluate land-use policy options to improve community design, provide smart transit options and promote physical activity. Develop solutions to increase access to nutritious food in schools, incorporate nutrition education into school curricula and limit access to unhealthy food. Identify policy approaches to increase access to grocery stores and markets that sell affordable fresh fruits and vegetables. Assess methods to increase the availability of fresh, local fruits and vegetables for children and families while supporting rural and urban economies. Discuss suggestions to encourage children to adopt healthier behaviors that will last a lifetime.

Keywords: Children's Health, Obesity

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a respected policy analyst, researcher, and advocate with expertise in the areas of health, income security, education and civic engagement. I manage a national million program of the Robert Wood Johnson Foundation designed to reduce childhood obesity through public policies that promote active living, healthy eating and access to healthy foods. My program works directly with school, local and state appointed and elected leaders to support healthy children and communities.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.