257977 Effectiveness of telephone reminders and home visits to improve measles, mumps and rubella immunization coverage rates in children

Tuesday, October 30, 2012 : 10:45 AM - 11:00 AM

Mark Lemstra, BSc, MS, DrSC, MPH, DrPH, PhD, PhD , School of Public Health, University of Saskatchewan, Saskatoon, SK, Canada
John Moraros, MD, PhD , School of Public Health, University of Saskatchewan, Saskatoon, SK, Canada
Robert Buckingham, DrPH , School of Public Health, University of Saskatchewan, Saskatoon, SK, Canada
Duvaraga Sivajohanathan, BSc, MPH Candidate , School of Public Health, University of Saskatchewan, Saskatoon, SK, Canada
BACKGROUND: In the Saskatoon Health Region (SHR), Canada, 67.4% of children are fully immunized for measles, mumps and rubella (MMR) at 24 months of age, with 43.7% of low-income children fully immunized. METHODS: Parents of children who were behind in MMR immunizations were contacted to determine knowledge, beliefs toward and barriers to immunization. The effectiveness of a telephone reminder system in improving immunization rates in a health region compared with a control health region was determined. Finally, the effectiveness of telephone reminders versus telephone reminders combined with home visits in improving child immunization coverage rates in low-income neighbourhoods was compared. RESULTS: The survey was completed by 629 parents (69% response rate). Surprisingly, 81.8% were not aware that their child was behind in immunizations. In the SHR, the MMR immunization coverage increased from 67.4% to 74% in the first year of intervention (Rate Ratio= 1.10; 95% CI 1.08 to 1.12). All four neighbourhood groupings (three urban by income and one rural) had relative increases ranging from 9% to 11%. The control health region observed an immunization coverage increase from 66.5% to 69.2% in the first year (Rate Ratio= 1.04; 95% CI 1.01 to 1.07). The three low-income neighbourhoods with telephone reminders had an immunization coverage rate of 48.7% (95% CI 39.5% to 57.8%). The three low-income neighbourhoods that received a telephone reminder and home visit had an immunization coverage rate of 60.5% (95% CI 52.5% to 68.6%). CONCLUSIONS: Telephone reminder systems have benefit in increasing child immunization coverage rates.

Learning Areas:
Public health or related research

Learning Objectives:
1. Describe the level of knowledge, beliefs toward and barriers to immunization of parents of children in low-income neighbourhoods. 2. Identify reminder systems that are most effective in increasing child immunization coverage rates. 3. Analyze underlying causes of differential rates of immunization coverage in children across various income levels.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been the principal or co-principal investigator of several externally funded grants and the author of multiple peer reviewed manuscripts focusing on the epidemiology of infectious disease. Among my scientific interests has been the development of strategies for reducing and/or preventing the incidence of measles, mumps and rubella through effective immunization initiatives.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.