258513 Smoking initiation and progression to regular smoking in African American young adults: A qualitative study of facilitators and intervention points

Tuesday, October 30, 2012

Marshall Cheney, PhD , Department of Health and Exercise Science, University of Oklahoma, Norman, OK
Background: African Americans start smoking later than whites and Hispanics, are less likely to quit smoking, and make fewer quit attempts. This study examined attitudes, beliefs, and environmental influences on smoking initiation and regular smoking in African American (AA) young adults. Methods: Twelve 2-hour focus groups (n=99) were conducted with AA young adults 18-29 years old. Results: Participants did not start smoking earlier because of strong anti-smoking messages from their mother and grandmother. Participants expected a strong message from older family members to stop smoking but were told they were an adult at 18. Left on their own to make the decision, young adults saw no reason to quit. Participants felt being old enough to purchase cigarettes at 18 made it acceptable. AA young adults experienced increased stress from life transitions and first turned to smoking to cope. Smoking was often the only coping mechanism participants used. Smoking was also seen as a substitute for smoking marijuana or extending the marijuana high. AA young adult professionals hid their smoking from others. Smoking was viewed as unprofessional behavior. Young adults did not smoke around respected elders and often hid their smoking from them. Young adults did not smoke at church. Women often stopped smoking during pregnancy but started back after the baby was born.ž Conclusions: Focus groups identified points where public health interventions could decrease initiation and promote cessation in AA young adults, including building on respect for elders, continuing strong anti-smoking messages throughout adulthood, and teaching teens healthier coping strategies.

Learning Areas:
Administer health education strategies, interventions and programs
Diversity and culture
Implementation of health education strategies, interventions and programs
Public health or related research
Social and behavioral sciences

Learning Objectives:
Identify themes indicating attitudes and beliefs held by AA young adults that influence smoking behavior. Describe intervention points where health educators can prevent initiation of smoking in AA young adults or promote cessation.

Keywords: Smoking, African American

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have received doctoral level training in qualitative research methods. I have published qualitative studies in peer-reviewed journals. I have 14 years experience developing, implementing, and evaluating public health programs. My primary scientific interest is smoking initiation in young adults. I have received funding from the Oklahoma Tobacco Research Center for this study.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.