259301 Effectiveness of technology-based brief intervention to reduce teen driver crash risk

Sunday, October 28, 2012

C. Raymond Bingham, PhD , Transportation Research Institute, University of Michigan, Ann Arbor, MI
INTRODUCTION: Motor vehicle crashes are the leading public health threat to teens. It is the leading cause of deaths in this age group and contributes to large numbers of non-fatal injuries. Hard acceleration, turning, and hard braking generate elevated g-forces and elevated crash risk. Feedback linked to these events could modify driving behavior and reduce crash risk among teenage drivers. Studies using technologies that provide immediate feedback in the form of a light or sound, and/or a brief intervention message to teens and their parents have been associated with declines in teenage drivers' elevated g-force events, but has not been previously tested using a randomized experimental design. We evaluated the effectiveness of two forms of feedback in reducing newly licensed teenage drivers' rates of high g-force events. METHODS: Ninety parent-teen dyads were randomly assigned to either a lights-only group (LO), in which teen drivers received feedback as a blinking light when events occurred, or a lights-plus group (L+) in which teen drivers received feedback from a blinking light when events occurred, and parents and teens received a weekly report including a risk score, event video footage, and coaching. Weeks 1-2 were baseline (no feedback) and weeks 3-15 included condition-specific feedback. RESULTS: Growth curve analysis showed significant reductions (p=0.037) in events for L+ (B=-0.11, p=0.004), while no change was found for LO (B=0.08, p=0.61). CONCLUSIONS: These results indicate that technologies providing appropriate feedback may be useful in limiting risky driving and reducing crash risk among new teenage drivers.

Learning Areas:
Administer health education strategies, interventions and programs
Implementation of health education strategies, interventions and programs
Public health or related research
Social and behavioral sciences

Learning Objectives:
Evaluate the effectiveness of feedback in reducing risky driving by young drivers.

Keywords: Adolescents, Injury Risk

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I was one of the primary investigators who planned this study, and lead the team that conducted the experiment and gathered the data. I am also an author on papers resulting from this study.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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