259474 Promoting Breastfeeding in Healthy Start

Tuesday, October 30, 2012

Sara M.A. Donahue, DrPH, MPH , U.S. Health Division, Public Health and Epidemiology, Abt Associates, Cambridge, MA
Sarah Ball, MPH, ScD , US Health Division, Abt Associates, Inc., Cambridge, MA
Vonna Drayton, DrPH , US Health Division, Abt Associates, Inc., Bethesda, MD
Deborah Klein Walker, EdD , US Health Division, Abt Associates, Inc., Cambridge, MA
David de la Cruz, PhD, MPH , HRSA, Maternal and Child Health Bureau, Rockville, MD
Keisher Highsmith, DrPH , HRSA/MCHB/DHSPS, Rockville, MD
Background: The federally funded Healthy Start (HS) program mission is to reduce racial/ethnic disparities in perinatal health and infant mortality. Breastfeeding rates are particularly low among African American mothers. Activities and approaches used by HS projects to promote breastfeeding will be discussed in light of the social and economic conditions that create barriers to successful breastfeeding initiation and continuation.

Methods: As part of a national cross-site evaluation of the HS program, we reviewed project impact reports and surveyed 104 HS grantees in 2011 to assess project service and system implementation and to gather data on participant outcomes.

Results: All grantees addressed breastfeeding in project activities; common approaches included discussing breastfeeding during home visits, providing individualized breastfeeding counseling, and offering breastfeeding equipment to participants. In 2010, over three-quarters of grantees provided staff training on breastfeeding and over half of projects were involved with community-wide efforts related to breastfeeding. Nearly two-thirds of projects had a private space available for breastfeeding for staff and participants, and 44% had breast pumps available to loan or donate to participants. Findings on breastfeeding activities will be reported by grantee characteristics (i.e., stage of implementation, coordination and collaboration with other health and community-based organizations), characteristics of HS participants, and community contextual conditions.

Conclusions: Community-based HS projects provide services to populations with persistently low rates of breastfeeding; all projects currently address breastfeeding through program activities. Results will inform ongoing development and dissemination of approaches to integrating breastfeeding education and support into public health programs for new families.

Learning Areas:
Conduct evaluation related to programs, research, and other areas of practice
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Provision of health care to the public

Learning Objectives:
1. Describe key activities used to promote breastfeeding among Healthy Start program participants. 2. Identify areas of potential capacity building for breastfeeding promotion by public health programs serving new families.

Keywords: Breastfeeding, Healthy Start

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I participated in the analysis and interpretation of the data. I am a researcher and evaluator at Abt Associates, and direct or participate in a number of maternal and child health studies.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.