260155 Statewide PHC: A Systems Change Initiative Resulting in Policy and Environmental Changes

Tuesday, October 30, 2012

Bruce Hathaway, BA , Health Innovation Department, YMCA of the USA, Washington, DC
The Statewide Pioneering Healthier Communities (Statewide PHC) Initiative is an evidence-informed approach to combat childhood obesity which teaches participating Ys to use community engagement as a driver for policy, systems and environmental (PSE) changes. The initiative is consistent with Healthy People 2020 and RWJF strategies for physical activity and nutrition.

PSE changes are facilitated by the following training model: 1.Pre-Intervention Engagement where teams learn community engagement and the value of PSE approaches to prevention. Survey data shows 94.7% of respondents meet their chief learning objectives. 2.Learning Institutes where participants refine their PSE skill set. Evaluation data demonstrates 93.84% of participants find these events valuable. 3.Ongoing Coaching with staff that results in 75% of survey respondents indicating these efforts guided their work.

Statewide PHC also follows a simple yet powerful structure enabling communities to implement PSE changes: 1.Develop a shared and compelling vision and spirit of inquiry; 2.Adapt to emerging opportunities; 3.Leverage and contribute to the evidence base; 4.Engage cross boundary leaders to advance PSE strategies; 5.Involve initiative leaders from the community; 6.Use data to assess intended implementation of policy goals; 7.Utilize collaborative leadership to increase initiative breadth and scope.

This approach has changed how Ys engage their community to drive PSE changes. Recent survey data shows that 16 communities (Cohort I) influenced 1,057 changes impacting 1.15 million lives. The second cohort will likely have similar results with 77.3% attempting a new PSE change and 22.7% expanding an existing PSE change.

Learning Areas:
Chronic disease management and prevention
Implementation of health education strategies, interventions and programs
Public health or related public policy

Learning Objectives:
Learners will be able to describe seven factors used to effectively implement policy, systems and environmental changes within communities. Learners will be able to discuss a demonstrated training paradigm that fosters community engagement and policy change efforts.

Keywords: Chronic Diseases, Policy/Policy Development

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Bruce Hathaway currently works on the Statewide PHC Initiative at Y-USA. In this role Bruce offers assistance to communities as they create lasting policy, systems and environmental changes. Prior to joining Y-USA, Bruce served with Health Research Incorporated (HRI) where he worked with communities on issues like diabetes, tobacco, obesity and communicable disease. Bruce started working with the Healthier Communities movement in 2005 and has served on several state and federal advisory groups.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.