Disparities in minority representation among farmers market participants

Farmers' markets (FM) are touted as key mechanisms to increasing food security amongst underprivileged populations throughout the US (citation). Though a rapid increase has occurred in their establishment, key populations appear absent from these venues. This study sought to understand the participation demographics in FM consumers, throughout Indiana. A mixed-methods framework, which included interviews and questionnaires, was used to explore participation in a random sample of 12 Indiana FMs. 25 people completed interviews and 321 individuals completed questionnaires (rr=51.7%). Our findings suggest that the majority of FM participants are part of the privileged class, with smaller than proportionate numbers of minority persons accessing the venue (90.6% Caucasian). Additionally, FM participants had a higher than normal income level (36.6% above $75,000), as well as above normal level for education (62.2% bachelor's). The results of this study suggest that accessibility to local and local organic foods through FMs vary greatly and depend much on variables of privilege, with participants in FMs falling within a model of privilege. Our findings are consistent with current research, suggesting that local food systems are deeply embedded within areas of affluence. Our findings present a need for systems that support the establishment of local food opportunities among populations who do not fit the privilege model, highlighting a model FM that caters to the privileged and the non. We will also highlight one market that has been successful in attracting attendees with diverse demographic backgrounds.