260684 Promoting Local Tobacco Prevention Policy Change through Youth-Adult Collaboration The 84 Movement

Tuesday, October 30, 2012

Hye Won Lee, MPH , Training and Capacity Building, Health Resources in Action, Boston, MA
Brittany H. Chen, MPH , Boston University School of Public Health Doctoral Student, Health Resources in Action: The 84 Movement, Boston, MA
Laurie Jo Wallace, MA , Training and Capacity Building, Health Resources in Action, Boston, MA
Anne Rushman, BA , Training and Capacity Building, Health Resources in Action, Boston, MA
The 84 Movement, funded by the Massachusetts Department of Public Health and managed by Health Resources in Action, is a youth statewide tobacco prevention movement. Built through community and school-based 84 Chapters, youth support local and statewide tobacco prevention policy change efforts and promote the positive social norm that most youth do not smoke.

Youth in The 84 Movement led tobacco prevention policy change initiatives in their communities since 2005. In 2008, Boston youth and city officials led the way to ban the sale of tobacco in pharmacies, becoming the second city in the nation to do so. Since then, youth in eight cities and towns have successfully followed their lead. In 2011, youth in New Bedford and Boston successfully advocated for an ordinance that would ban the sale of single, cheap cigars to make them less accessible to youth, and in Boston, this ordinance included regulating electronic cigarettes like tobacco products to prevent their sale to underage youth.

Many of these efforts were accomplished through supportive youth-adult collaborations. Working in partnership with local tobacco control partners and coalitions, youth conducted environmental research to document the need for policies, mobilized stakeholders to support their efforts, presented their findings to local officials and residents, and collaborated with adults to identify viable policy change opportunities. Adult partners supported these efforts through trainings, providing legal expertise and co-creating the policy campaign map.

This session proposes methods to effectively and authentically engage youth in local tobacco prevention policy change efforts and foster youth advocacy.

Learning Areas:
Administer health education strategies, interventions and programs
Advocacy for health and health education
Planning of health education strategies, interventions, and programs
Program planning
Public health or related public policy

Learning Objectives:
1. Identify effective methods of engaging youth in tobacco-related advocacy work. 2. Identify tools for engaging youth in tobacco-related policy change, specifically around other tobacco products. 3. Identify practical methods of fostering authentic and successful youth-adult collaborations. 4. Articulate the impact of The 84 Movement on youth developmental outcomes.

Keywords: Tobacco Control, Youth

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been the Program Associate for a statewide youth tobacco prevention program and provide trainings and technical assistance to both youth and adults. My background in public health is working with youth, in particular, with an expertise in various health topics which include tobacco.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 4162.0: Tobacco Control Policies