261935 Interstate Collaborative of the Ten Steps

Wednesday, October 31, 2012 : 8:30 AM - 8:50 AM

Emily C. Taylor, MPH, CD(DONA), LCCE , Carolina Global Breastfeeding Institute, Department of Maternal and Child Health, School of Public Health, University of North Carolina, Chapel Hill, NC
Nathan C. Nickel, MPH, PhD , Carolina Global Breastfeeding Institute, Department of Maternal and Child Health, Gillings School of Global Public Health at the University of North Carolina-Chapel Hill, Chapel Hill, NC
Miriam Labbok, MD, MPH, FACPM, IBCLC, FABM , Carolina Global Breastfeeding Institute, Department of Maternal Child Health, Gillings School of Global Public Health, University of North Carolina-Chapel Hill, Chapel Hill, NC
Catherine Sullivan, MPH, RD, LDN, IBCLC, RLC , Division of Public Health, Nutrition Services Branch, North Carolina Department of Health and Human Services, Greenville, NC
Background: Implementation of and adherence to The Ten Steps to Successful Breastfeeding is known to increase breastfeeding rates to at least one year of life, on even the country-level. Unfortunately, hospitals across the United States have been extremely slow to implement these practices. The Breastfeeding-Friendly Healthcare project exists to develop a better understanding of what works to support implementation and sustained adherence in North Carolina hospitals. This project is unique in supporting implementation of the Ten Steps in hospitals that serve low-wealth populations and that did not necessarily intend to seek Baby-friendly status.

Methods: Throughout this four-year initiative, barriers and facilitators to quality improvement in breastfeeding support have been assessed annually, using a multiple case study, mixed-methods approach. Data were collected from all hospitals at baseline, midterm (after the intervention with the first group), and after intervention with both groups. Data collected included breastfeeding and exclusive breastfeeding rates, health worker KAP, key informant interview, and two methods to assess achievement of the steps.

Results: Hospitals participating in the Breastfeeding-Friendly Healthcare project have seen significant increases in breastfeeding initiation and exclusivity rates. Barriers and facilitators were identified, and addressed using various strategies and immediate analysis to assess cost-effectiveness, user-friendliness (staff comfort level) and feasibility. This intensive cycle of assessment, implementation and re-assessment resulted in an evidence-based set of practices shown to result in increased adherence to the Ten Steps to Successful Breastfeeding (packaged as a toolkit).

Discussion: This session will highlight the key components of the resulting toolkit, preparing participants to support increased implementation of the Ten Steps in hospitals around the world.

Learning Areas:
Administer health education strategies, interventions and programs
Administration, management, leadership
Implementation of health education strategies, interventions and programs
Program planning
Provision of health care to the public
Systems thinking models (conceptual and theoretical models), applications related to public health

Learning Objectives:
Discuss findings of the Breastfeeding-Friendly Healthcare project (BFHC) Describe an evidence-based toolkit for improving the quality of in-hospital breastfeeding support using cost-effective and user-friendly techniques, resulting from the BFHC project

Keywords: Breastfeeding, Maternal and Child Health

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the director of the Breastfeeding-Friendly Healthcare project, and an expert in the area of improving maternity care for increased breastfeeding and other key quality measures. My work in research and practice, is intended to reduce socio-ecological constraints to breastfeeding in the United States’ with particular emphasis on healthcare delivery systems and work environments.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.