262204 Using Visual Data to Engage Stakeholders in a Community Assessment of a Placed-Based Initiative: Asset Mapping

Tuesday, October 30, 2012 : 5:00 PM - 5:15 PM

Carolyn Verheyen , MIG, Berkeley, CA
Comprehensive place-based initiatives require community researchers to engage multiple stakeholders in the planning, implementation and evaluation process in meaningful ways. First 5 LA (F5LA) is collaborating with various stakeholders to conduct a placed-based initiative, Best Start, to improve health outcomes for children 0-5 and their families in socioeconomically marginalized communities throughout Los Angeles County. As part of Best Start, a community assessment was conducted to identify: (1) community assets and strengths; (2) community conditions that influence behavior change; and (3) factors that F5LA can effectively influence to improve health outcomes. The methods of engagement utilized in this project reflect values in two important ways: First, the way in which researchers/evaluators value stakeholders as informants and data sources and second, how researchers/evaluators value the very process of stakeholder engagement itself. This presentation focuses on the use of qualitative and quantitative data techniques to engage stakeholders in meaningful ways in a community assessment process. Presenters will highlight methods of data collection/visual data presentation (asset mapping incorporating use of GIS, social network analysis, and participatory photography) and will illustrate how these methods were used to engage particular stakeholder groups. Presentations include illustrations of work produced, an analysis of how visual methods influenced the nature of the data garnered, and data dissemination and lessons learned from implementing these approaches in a community-based setting.

Learning Areas:
Conduct evaluation related to programs, research, and other areas of practice
Diversity and culture

Learning Objectives:
1. Describe qualitative and quantitative data techniques that can be utilized to conduct needs assessments of a placed-based initiative; 2. Describe how visual data can be used to engage stakeholders; 3. Explain the strengths and challenges in conducting a participatory approach using visual data methods in a community-based setting.

Keywords: Community Assets, Needs Assessment

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have 23 years of experience conducting community research projects resulting in plans and programs that improve health outcomes for individuals and communities. My areas of expertise include child development, child welfare, mental health, substance abuse prevention, land use, community development, and health policy. I am a Principal and Chief Operating Officer for MIG, Inc, a planning, design, communications and management professional consulting firm based in Berkeley with seven offices in the Western United States.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.