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262443 Examining Differences between White and Non-White Smokers in Determinants of Quitting IntentionsTuesday, October 30, 2012
Background: The Theory of Planned Behavior suggests that intention to take measures to stop smoking is determined by attitude, perceived norms, and self-efficacy. However, it is possible that the relative importance of each determinant varies based on individual characteristics. We explored whether meaningful differences existed between White and Non-White smokers in the determinants of intention to take measures to stop smoking. Methods: Participants were 374 adult smokers (207 White; 167 Non-White) who were interviewed by telephone. We conducted multiple regression analyses to test the association between attitude, perceived norms, and self-efficacy and intention to take measures to stop smoking, separately for Whites and Non-Whites. We used multivariate analysis of variance to test for differences between White and Non-White smokers in mean levels of the three determinants and intention. Results: For Whites and Non-Whites, attitude, perceived norms, and self-efficacy were significant predictors of intention to take measures to stop smoking. Moreover, there were no significant differences between White and Non-White Smokers in the regression coefficients associated with the three predictors. However, compared to Whites, Non-Whites had a significantly higher mean level of attitude toward taking measures to stop smoking (p<.001) and a significantly higher mean level of intention to take measures to stop smoking (p<.01). Conclusions: The results from this study have implications for planning cessation interventions. Examining the determinants of intention suggests how to design a campaign. Analyzing the mean levels of the determinants, however, informs decisions on allocation of resources to target those most in need.
Learning Areas:
Planning of health education strategies, interventions, and programsPublic health or related research Social and behavioral sciences Learning Objectives: Keywords: Smoking Cessation, Behavioral Research
Presenting author's disclosure statement:
Qualified on the content I am responsible for because: I am co-investigator on a federally funded grant that examines smoking attitudes, beliefs, and behaviors. I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.
Back to: 4160.0: Cessation - Individual Influences & Impacts
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