262617 Innovative strategy to increase cessation attempts in African Americans

Tuesday, October 30, 2012

Carol McGruder, BA, DEFE , The URSA Institute, African American Tobacco Control Leadership Council, San Francisco, CA
Valerie B. Yerger, ND , Social and Behavioral Sciences, University of California, San Francisco, San Francisco, CA
Cigarette smoking is the most preventable public health problem, and studies reveal disparities in tobacco cessation rates of U.S. racial and ethnic populations. Tobacco-related diseases disproportionately burden African Americans and their communities. Since tobacco cessation has significant and immediate health benefits, identifying culturally appropriate strategies to increase successful cessation among African Americans is an urgent public health priority. The African American Pre-Cessation Enhancement Intervention (AAP-CEI) is an innovative smoking cessation model that utilizes the principles of social justice and community capacity building in the delivery of pre-cessation services to an underserved, over-burdened, and oftentimes hard to reach community. The AAP-CEI is a stand-alone, one time intervention that utilizes a focus group methodology as a tool for recruitment and service delivery. This brief one time intervention is designed to accelerate a participant's progression toward cessation and is appropriate for residents of low-income communities who are chronically faced with multiple barriers impacting their ability to attend multiple session interventions which may diminish their opportunity to successfully quit smoking. The innovative AAP-CEI may significantly improve the cessation rates among African American adult smokers by increasing their readiness to quit, quit attempts and subsequent participation in existing cessation opportunities, such as attending local smoking cessation classes, accessing online smoking cessation programs, calling smoking cessation Quitlines, quitting cold turkey, utilizing nicotine replacement therapy, or seeking some other type of alternative cessation aid such as hypnotherapy, acupuncture, or stress reduction and relaxation techniques.

Learning Areas:
Advocacy for health and health education
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs

Learning Objectives:
Describe components of culturally tailored pre-cessation enhancement intervention for African Americans.

Keywords: Tobacco, African American

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Ms. McGruder is a seasoned veteran of California’s tobacco control experience. She is a founding member of the African American Tobacco Control Leadership Council. She served as Co-Chair of the cessation track planning committee for the National Conference on Tobacco or Health Conference 2009. She is a manager, activist, researcher, and writer, is experienced in the fields of tobacco control, transnational tobacco issues, public policy, social marketing, media advocacy, health education, and community capacity building.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.