263402 ‬Reaching Key Audiences through Media & Social Networking – Experiences from Communities Putting Prevention to Work ‪‬‬‬‬‬‬‬‬‬‬‬‬‬

Tuesday, October 30, 2012 : 3:42 PM - 4:00 PM

Suzanne Gates, MPH , Division of Community Health, Centers for Disease Control and Prevention, Atlanta, GA
Brief Description: This session will review how Communities Putting Prevention to Work (CPPW) communities used media and social networking to advance public health programs in various settings. Panel members will address the evolution of audiences, messaging, evaluation, and partner outreach to meet changing the environment in the two-year effort.

Expanded description: Media and social networking sites offer additional channels for communicating public health messages and information. Evaluation, one of the ten essential public health services, is an important tool for measuring program objectives, demonstrating value and impact, making program improvements, and informing future programs. Sharing the results and impact of public health media efforts is also critical for helping build evidence and provide promising practices.

In the 50 Communities Putting Prevention to Work (CPPW) initiatives nationwide, media plays both a primary and supporting role to advance environmental change for health. This panel will discuss how strategic and fully integrated media efforts can shape social norms regarding health and build capacity for environmental change to make healthy living easier.

More than 50 million people, nearly one in six Americans, live in the 50 CPPW initiatives nationwide. CPPW communities are addressing the two leading preventable causes of premature death and disability—obesity and tobacco use. The overarching goals of the program are to: * Increase levels of physical activity; * Improve nutrition * Decrease smoking prevalence and * Decrease teen smoking initiation; and * Decrease exposure to secondhand smoke.

This panel will address the evolution of audiences, messaging, evaluation, and partner outreach to meet changing environment in the two-year effort. Presenters will focus on the evaluation results and impact as well as audiences targeted, messaging, and partner outreach from the two-year effort. Attendees will be encouraged to share their experiences on messaging, evaluation, and partner outreach for various audiences.

Learning Areas:
Chronic disease management and prevention
Conduct evaluation related to programs, research, and other areas of practice
Implementation of health education strategies, interventions and programs
Public health or related education

Learning Objectives:
1) Identify two factors public health programs should consider for audiences. 2) Identify two factors public health development should consider for message development. 3) Describe how at least one community evaluated media and social networking to advance public health. 4) Explain results and impacts from using media and social networking for at least one community. 5) Discuss the importance of partner outreach when using media and social networking to advance public health.

Keywords: Media, Chronic Diseases

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Media/Communication Team Lead for the Communities Putting Prevention to Work.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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