264027 We're not buying it: Stop junk food marketing to kids

Tuesday, October 30, 2012 : 2:30 PM - 2:36 PM

Ann Whidden, MPH , Prevention Institute, Oakland, CA
Juliet Sims, RD, MPH , Prevention Institute, Oakland, CA
Sana Chehimi, MPH , Prevention Institute, Oakland, CA
Larry Cohen, MSW , Prevention Institute, Oakland, CA
Phebe Gibson , Prevention Institute, Oakland, CA
Lily Swartz, BA , Prevention Institute, Oakland, CA
Bridget Kidd, MPHc , Prevention Institute, Oakland, CA
What "foods" do big food companies think are good for kids as young as two to eat? Popsicles and Cocoa Puffs made the list, and food companies are using major lobbying muscle to keep them there--spending over $37 million dollars in 2011 alone. Prevention Institute's two-minute video, We're Not Buying It, reveals the deceptive lengths that food industries will go to in order to promote unhealthy foods to kids. This session will highlight the role of industry in shaping and limiting the foods that are accessible to families, and how this contributes to skyrocketing rates of chronic disease. By highlighting industry practices--from soda companies using school marketing campaigns disguised as charities, to food package labels meant to mislead parents, to online games like trixworld.com--We're Not Buying It calls into question industry claims that they're trying to be part of the solution in the fight for kids' health.

Learning Areas:
Advocacy for health and health education
Chronic disease management and prevention

Learning Objectives:
• Explain research and data linking kids’ health and industry marketing practices • Discuss the role of industry food marketing in undermining community health • Apply the lessons learned from this video to current and future initiatives designed to support healthy eating environments by countering industry practices

Keywords: Food and Nutrition, Media Advocacy

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Lily Swartz is qualified to present because she coordinates and implements Prevention Institute’s communications approach and efforts, including overall strategy development, media advocacy, media outreach, social media strategy, and technical support. She also supports Prevention Institute’s work advancing healthy, equitable physical activity and food environments through writing, research and issue framing.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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