264064 Prosperity Project: Systems change for health and economic equity

Tuesday, October 30, 2012 : 11:10 AM - 11:30 AM

Alexandra Desautels, MSW , Community, Assessment, Planning, and Education/Evaluation Unit, Alameda County Public Health Department, Oakland, CA
Robert Stahl , Community Assessment Planning Education and Evaluation Unit, Alameda County Public Health Department, Oakland, CA
Bina Shrimali, MPH , Alameda County Public Health Department, Oakland, CA
Carmen Violich , Urban Strategies Council, Oakland, CA
Rebecca Flournoy , Alameda County Public Health Department, Oakland, CA
The Alameda County Public Health Department's (ACPHD) commitment to achieving health equity is institutionalized in the agency's strategic plan, bolstered by the development of a local policy agenda, and punctuated by a rich history of community engagement and accountability.

The Prosperity Project is one of ACPHD's latest efforts to affect change, at multiple levels and across sectors, to address inequities in ways that move beyond services and education. In close partnership with community partners and clients, The Prosperity Project is working to improve health by increasing opportunities to protect income and build financial assets utilizing policy, education, and service delivery.

As demonstrated in the County Health Rankings model, we recognize that economic security is closely tied to health outcomes. And, we understand that a reliance on predatory financial services poses substantial threats to a family's income and economic well-being. For-profit check cashers, payday lenders, and pawn shops are disproportionately located in low-income communities of color, and divert hard-earned income away from households' basic needs, while stripping wealth out of the same neighborhoods that are struggling economically. The Prosperity Project takes a policy and systems-level approach to addressing health and wealth inequities by:

Advancing policy that will guide responsible banking and transparent community reinvestment, ultimately increasing access to wealth-building opportunities in low-income communities of color Developing a Savvy Consumer Toolkit that will teach service provider and community members the hallmarks of appropriate financial products Connecting ACPHD's perinatal service delivery to both the consumer education tools and policy advocacy

Learning Areas:
Assessment of individual and community needs for health education
Program planning
Public health or related public policy

Learning Objectives:
Describe how a LHD can become involved in policy/systems change work that reduces health inequities. Explain the connection between health and wealth and Discuss policy and systems change efforts that addresses this connection in a way that will reduce inequities. Discuss tools to engage service providers in policy advocacy. Demonstrate the critical nature of partnerships with community groups.

Keywords: Social Inequalities, Community Assets

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I currently manage and coordinate The Alameda County Prosperity Project, which is a funded initiative that takes a systems-based approach to achieving health equity by addressing asset development and income protection. Additionally, I serve as the Health Equity Policy Manager for Alameda County Public Health Department, where I oversee a place-based progressive policy agenda which addresses the social determinants of health.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.