264424 Age differences in mammography screening behavior among rural Texas women

Monday, October 29, 2012 : 10:30 AM - 10:42 AM

Marcia G. Ory, PhD, MPH , Social & Behavioral Health, Texas A&M HSC School of Rural Public Health, College Station, TX
Richard Wood, MHA , School of Rural Public Health, Texas A&M Health Science Center, College Station, TX
Divya Talwar, MPH , School of Rural Public Health, Texas A&M Health Science Center, College Station, TX
Nola Eugene , School of Rural Public Health, Ttexas A&M Health Sciemce Center, College Station, TX
Alice Kirk, MPH , Tx AgriLife Extension, Texas A&M University System, College Station, TX
Carol Rice, PhD , Tx AgriLife Extension, Texas A&M University System, College Station, TX
Background: Little is known about how community events can positively impact screening adherence among middle-aged women living in rural and frontier areas. This study documents the past prevention behaviors of women in these areas and examines age differences in commitment to recommended screening after screening intervention. Methods: The study includes survey data on personal characteristics and mammography behavior from 727 women aged 40-64 attending an evidence-based Friend-to-Friend community event on cancer screening in 33 counties in Texas during 2011. After the sessions, women could pledge to obtain a mammography within the next six months. Differences in mammography screening behavior were assessed for women age 40-49 compared to age 50-64. Results: Thirty-three percent of the women were age 40-49, and 67% were age 50-64. Among women who had received a mammogram within the last 12 months, both age groups were equally likely (77%) to commit to another mammography. Among those who had received a mammogram in the last 13-24 months, the older women tended to be more likely to commit to a mammogram (78% vs. 74%). However, younger women were significantly more likely to commit to a mammogram if it had been longer than 24 months since screening (67% vs. 65%), including those that had never been screened (62% vs. 49%). Conclusion: Community screening events are valuable for encouraging middle-aged women who had not been screened in the past two years to seek screening. Yet, age barriers to screening commitment in rural and frontier areas persist among the highest risk group.

Learning Areas:
Implementation of health education strategies, interventions and programs
Public health or related research
Social and behavioral sciences

Learning Objectives:
Identify the screening rate disparity in rural and frontier communities for middle-aged women Describe the major components of Friend-to Friend program , an evidence-based program to enhance Discuss age-biases in cancer screening behaviors

Keywords: Women's Health, Cancer Prevention

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: expert in public health and aging, especially around women's issues
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.