264558 “Coaching Boys into Men”: Preparing athletic coaches as violence prevention advocates to engage adolescent male athletes to reduce violence against women

Monday, October 29, 2012 : 2:30 PM - 2:50 PM

Maria Catrina Virata, MPH , Division of Adolescent Medicine, Children's Hospital of Pittsburgh, University of Pittsburgh Medical Center, Pittsburgh, PA
Heather L. McCauley, MS , Department of Society, Human Development and Health, Harvard School of Public Health, Boston, MA
Ernest Brown, BS , WEAVE, Sacramento, CA
Michael Minnick, MPPA , WEAVE, Inc., Sacramento, CA
Brian O'Connor , Futures Without Violence, San Francisco, CA
Elizabeth Miller, MD, PhD , Division of Adolescent Medicine, Children's Hospital of Pittsburgh, University of Pittsburgh Medical Center, Pittsburgh, PA
Teen dating violence (TDV) and sexual violence (SV) is a major public health problem. Nearly 1 in 3 adolescent girls in the US is a victim of physical, emotional or verbal abuse by a dating partner. Despite the high rates of TDV/SV, programs to prevent perpetration of TDV/SV with demonstrated effectiveness are limited. Nationally, over 80% of school-age children participate in formal athletics programs, highlighting that athletics represent an important out-of-classroom setting for prevention programming. The Coaching Boys Into Men (CBIM) program trains coaches to deliver weekly brief violence prevention messages to adolescent male athletes. Young athletes are an important target for TDV/SV prevention, due to the prevalence of abuse perpetration among male athletes and their endorsement of attitudes supportive of violence against women. Coaches are a natural ally for such interventions due to their role as influential, non-parental role models.

Researchers from Children's Hospital of Pittsburgh, WEAVE and Futures Without Violence collaborated in a cluster-randomized controlled trial of CBIM in high schools. The presenter will discuss strategies for recruiting coaches to participate in CBIM. Thirty six coaches were interviewed; 176 coaches completed surveys about their attitudes and confidence related to providing violence prevention messages to their athletes. Coaches can be effective violence prevention advocates who can positively influence the knowledge, attitudes, and behaviors of adolescent male athletes to stop disrespectful and harmful behaviors toward women and girls.

Learning Areas:
Administer health education strategies, interventions and programs
Advocacy for health and health education
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Public health or related research
Social and behavioral sciences

Learning Objectives:
1. Discuss the strategies for increasing “buy in” from athletic coaches to deliver violence prevention messages to their athletes. 2. Explain how coaches are important male role models and share a dynamic relationship with their athletes. 3. Describe the positive influences athletic coaches can have on adolescent male athlete’s behaviors toward women and girls.

Keywords: Violence Prevention, Adolescents

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Ms. Virata is a graduate from Masters in Public Health at UC Davis. She is a Clinical Research Coordinator for Dr. Elizabeth Miller in the Division of Adolescent Medicine, Children's Hospital of Pittsburgh. Her primary role has been as the project manager of “Coaching Boys into Men”, a teen dating violence prevention program. The Centers for Disease Control and Prevention funded the study to evaluate program effectiveness in 16 high schools in the Sacramento region.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.