264714 Beyond individual-level interventions: Creating and implementing a theory driven, multilevel violence prevention program on campus

Tuesday, October 30, 2012 : 11:10 AM - 11:30 AM

Robert Pleasants, PhD , Gillings School of Global Public Health, University of North Carolina at Chapel Hill, Chapel Hill, NC
Until recently, sexual assault prevention in higher education has focused on individual-level prevention often targeted at single-gender groups. Research suggests these strategies can change individuals' attitudes toward rape, but they are limited by their focus on individual risk reduction, generally teaching women to protect themselves. According to an ecological model, sexual assault risk originates in multiple levels of the environment, and thus prevention efforts must similarly work on individual, relationship, community, and social levels. The CDC and the WHO recommend ecological theory in violence prevention to provide a framework for addressing the interactions of multilevel risk. This paper describes an innovative community approach to bystander education for campus violence prevention: One Act, a comprehensive sexual and relationship violence prevention program that embodies multilevel prevention. One Act's ecological approach recognizes the: (a) importance of relationships in students' lives; (b) influence of social groups and organizations in students' interactions; (c) influence of the campus community climate; and (d) how larger societal factors influence sexual violence perpetration and prevention. We review the theoretical and evidence-based foundations of bystander education and utilize a social ecological framework, detailing the specific strategies used at each level. This paper describes the development of the conceptual model and programmatic structure of One Act, a bystander education program that creates a network of campus allies for preventing and interrupting interpersonal violence. We discuss strategies for engaging diverse academic stakeholders, including administrators, faculty, staff and students, in an initiative that supports the academic, social, and health missions of a university.

Learning Areas:
Administer health education strategies, interventions and programs
Assessment of individual and community needs for health education
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Public health or related education
Public health or related research

Learning Objectives:
Explain the necessity for community-level violence prevention efforts on campus. Describe key components of community-level violence prevention on a college campus. Identify potential partners in their own community.

Keywords: Violence Prevention, Community-Based Health Promotion

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been the principal of a federally-funded Rape Prevention Education grant. My interests include designing, implementing, and evaluating community-level violence prevention interventions.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.