264760 Plan, The Reality, The Roadblocks Along the Way: Health Planning Hoops and Hurdles

Tuesday, October 30, 2012

Aleya Martin, MPH , Health Resources in Action, Boston, MA
East Boston is a diverse neighborhood made up of 6 micro neighborhoods and has always been home to many of Boston's immigrant families. Residents have long recognized substance abuse as an issue. In 2009 staff was hired to revitalize the once vibrant East Boston Neighborhood Against Substance Abuse (EBNASA) coalition and its substance abuse prevention activities. Partnerships were formed with a hospital, local public health department, and a technical assistance agency. During the same year, a city official from the community was arrested for illegal drug trade. As a result, resources poured into East Boston, including those for data collection. Members of the Coalition however did not want to be reactionary and thus employed the use of the Strategic Prevention Framework (SPF) to guide their strategic planning process. As a result, the coalition was able to devise and implement its own plan for data collection that complimented the city's efforts. The plan for the Assessment Phase of the SPF included collecting archival data and conducting a community and youth survey, while maintaining cultural competency. Contextual challenges along the way included staff turnover, school resistance to the youth survey, the closing of the community center in which the Coalition was housed, and many others. Despite multiple barriers, the Coalition was able to regroup and devise secondary and tertiary plans that allowed them to continue moving forward in the data collection process.

Learning Areas:
Administration, management, leadership
Assessment of individual and community needs for health education
Other professions or practice related to public health

Learning Objectives:
1. Describe the data collection plan and activities deployed by a neighborhood coalition. 2. Identify at least one contextual challenge to grassroots data collection efforts and strategies to overcome the challenge. 3. Explain the roles of partners and stakeholders involved with revitalizing a Boston coalition.

Keywords: Coalition, Substance Abuse Prevention

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I provide technical assistance to the coalition for their strategic planning process.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.