265090 Perceptions of Cervical Cancer Risk Among Young Women in Generation Y

Monday, October 29, 2012 : 10:50 AM - 11:10 AM

Minnjuan Flournoy, PhD, MPH, MBAc , Institute for Partnerships to Eliminate Health Disparities, Arnold School of Public Health, University of South Carolina, Columbia, SC
Camonia Long, PhD, CHES , Epidemiology Program, University of Hawaii Cancer Center, Honolulu, HI
LaShanta Rice, MPH, PhD(c) , Health Promotion, Education and Behavior, University of South Carolina, Columbia, SC
This study examines the influence of perceptions of cervical cancer risk among young women in GenerationY. Using the Health Belief Model (HBM), a statistical model predicted which factors of perceived risk most influenced young women's attitudes and beliefs about cervical cancer and pap smear screening. The study population consisted of young women who, during the study, were members of Generation Y between the ages of 18 and 34 years old and participated in the 2007 Health Information National Trends Survey (HINTS), a survey on how Americans obtain and perceive their health information. This population was deemed especially relevant to this current study, as the new PPACA will help women in this group have increased rights to health care, including access to regular cervical cancer screenings and follow up treatments. A multinomial logistic regression was used to assess a subset of the survey population (N = 628) for the purpose of identifying how this population of young women perceived their cervical cancer risk and pap smear screening behavior. Findings revealed that young women were more likely to worry about their risk for cervical cancer if they had a pap smear 1 year ago or less (P=.034; B=1.875). These and additional results indicate the need for cervical cancer information to be tailored for younger women that acknowledge the concern for risk, and encourages compliance with recommendations from a trusted source; further examination of how perceptions of cervical cancer risk can affect the health beliefs of young women in Generation Y is needed.

Learning Areas:
Communication and informatics
Diversity and culture
Other professions or practice related to public health
Provision of health care to the public

Learning Objectives:
By the end of the presentation, attendees will be able to: Discuss how the PPACA can reduce discriminatory health care practices and promote the reproductive health of young American women Describe how health information influences the perceptions of cervical cancer risk in young American women Discuss the heightened awareness of cervical cancer in American women ages 18-34

Keywords: Cervical Cancer, Women's Health

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the graduate research assistant for the project and I assisted with the statistical analysis and development of the presentation. Additionally, I am a PhD Candidate in Health Promotion, Education, & Behavior at University of South Caarolina. My dissertation will focus on cancer risk percpetions and environmental disparities.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.