Understanding food industry lobbying and countering corporate tactics

Over the past few years, many programs have been developed to tackle the problem of childhood obesity. While we have some successes to celebrate, the field has also met with a variety of challenges and obstacles, especially in the policy arena. To what extent has the food industry been a factor in undermining public health advocacy? How can advocates be better prepared for industry responses? A better understanding of industry lobbying is critical to help inform policy strategies. This presentation describes who industry groups are, how they function, and how to best respond to their tactics. The goal is to help public health advocates be more effective in countering industry opposition.