265153 Understanding food industry lobbying and countering corporate tactics

Wednesday, October 31, 2012 : 1:21 PM - 1:38 PM

Michele Simon, JD, MPH , Eat Drink Politics, Oakland, CA
Over the past few years, many programs have been developed to tackle the problem of childhood obesity. While we have some successes to celebrate, the field has also met with a variety of challenges and obstacles, especially in the policy arena. To what extent has the food industry been a factor in undermining public health advocacy? How can advocates be better prepared for industry responses? A better understanding of industry lobbying is critical to help inform policy strategies. This presentation describes who industry groups are, how they function, and how to best respond to their tactics. The goal is to help public health advocates be more effective in countering industry opposition.

Learning Areas:
Public health or related public policy

Learning Objectives:
1. Describe the major lobbying groups that undermine food policy; 2. Analyze the lobbying and public relations tactics of food corporations; and 3. Discuss how to prepare for and respond to industry pushback.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: 17 years in public health policy
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.