265347 Would you or wouldn't you?

Monday, October 29, 2012 : 4:48 PM - 4:51 PM

Joshua Romero, MA , School of Medicine, Antiviral Research Center, UC San Diego, San Diego, CA
Lead the Way in the nation's first implementation of a comprehensive test and treat model for HIV prevention. Through the use of social media, Lead the Way developed a community-based outreach campaign to target the 92103 and 92104 zip codes of San Diego. "Would you or wouldn't you?” serves as the campaign's tagline, asking community members to consider taking a free, confidential HIV test. This short, 2-minute video explains in simple language what Lead the Way is, how the test and treat model works, and how community members can get involved.

Learning Areas:
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Protection of the public in relation to communicable diseases including prevention or control
Public health or related education

Learning Objectives:
1. Articulate the test and treat model for HIV prevention. 2. Identify the percentage of HIV-infected people in the U.S. who are unaware of their status.

Keywords: HIV/AIDS, Screening

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been the marketing and outreach senior staff member of multiple federally funded grants focusing on HIV education, testing and prevention. Outreach efforts have resulted in identifying 2- to 3-times the number of newly identified HIV-positive individuals per month by the research center. Among my professional interests has been the development and implementation of new and social media outreach to engage target audiences in conversations about HIV testing and prevention.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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