265453 Facilitators and barriers to jurisdictions adopting tobacco retail licensing policies

Monday, October 29, 2012 : 5:30 PM - 5:50 PM

Janie Burkhart, MPH , Public Health Department, Santa Clara County, San Jose, CA
Nicole Coxe , Public Health Department, Santa Clara County, San Jose, CA
Travis Smith , Public Health Department, Santa Clara County, San Jose, CA
Whitney Webber, MS , Epidemiology & Data Management Unit, Santa Clara County Public Health Department, San Jose, CA
Bonnie Broderick, MPH, RD , Center for Chronic Disease & Injury Prevention, Santa Clara County Public Health Department, San Jose, CA
Introduction: Youth access to tobacco products is a serious public health problem for Santa Clara County (SCC), California: the majority of cities have illegal sales rates above 20%. As part of the CPPW Tobacco Prevention Initiative (CPPW-TP), SCC aims to reduce youth access to tobacco products though adoption of strong local tobacco retail licensing (TRL) ordinances. Methods: We maintained a tracking log of policies being enacted across eight jurisdictions in SCC receiving grants to pursue tobacco prevention policies. Interviews with program staff and contractors, and a review of city council agendas and meeting minutes were conducted to document what strategies contributed to policy change. Results: Two jurisdictions have adopted TRL policies: SCC adopted a TRL policy in November 2010 and San Jose in January 2011. Collectively, these policies impact over 50% of tobacco retailers and over 1 million residents. SCC included the strongest provisions: restricting sales within 1,000 feet of schools and 500 feet of another tobacco retailer, preventing tobacco sales in pharmacies, and restricting the sale of flavored tobacco products. Important to the process was: funding cities; collaborative jurisdictional partnerships; strong policy champions; engagement with supporters and opponents; and the youth voice. Discussion: The CPPW-TP Initiative identified promising practices for other jurisdictions to successfully implement TRL policies. The initiative also has implications for current TRL work in the remaining six cities.

Learning Areas:
Advocacy for health and health education
Public health or related laws, regulations, standards, or guidelines
Public health or related public policy

Learning Objectives:
1. Identify strategies for reducing youth access to tobacco. 2. Discuss factors that support implementation of tobacco retail licensing. 3. Describe ways to overcome potential barriers to implementing TRL policy.

Keywords: Tobacco Policy, Access

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Author has multiple years experiece in tobacco control program management and policy development experience.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.