265537 Evolution of Social Franchising in Uttar Pradesh: Tapping Rural Providers for Quality Family Planning Services

Tuesday, October 30, 2012 : 3:30 PM - 3:45 PM

Sanjib Kumar Jha , Futures Group International India Private Limited, Gurgaon, India
Shuvi Sharma, Ms , Futures Group International, Gurgaon, India
A. Jayachandran, Ph D , Senior Technical Specialist - Research, Monitoring & Evaluation, Futures Group India, Gurgaon, India
Purpose: The social franchising model in UP innovated with integration of maternal health and family planning to generate interest among private providers and develop a sustainable model for providing quality FP services to rural areas. Data or information: The model was conceived as a three-tiered health services network for 35 districts of UP that would be sustainable after three years. The model has generated CYP of 944526 till Jan 2012 since Sep 2007. An operations research approach was adopted in which study of franchisee units (N=124, 2008), periodic medical audits of franchisees, client satisfaction survey (N=113, 2009), regular analysis of franchisee data and quantitative and qualitative mid-term evaluation (N=350, 2009) were conducted. Methods:The social franchising project was initiated in August 2007 with the vision of creating a sustainable public-private partnership in healthcare for low-income working class and poor by developing a sustainable network of franchised hospitals offering quality FP and RH services at pre fixed prices to provide services at 30 - 50% below market pricing. Major results: • Pricing of services should be based on ‘most frequent value' for target clients rather than minimum value. • Promoting wider capabilities of network enhances value proposition for the franchisees. Recommendations:These private providers are readily available partners in rural areas that can be tapped for providing FP services under any other government programme. Networks are not sustainable with only family planning services and the basket of services needs to be broadened.

Learning Areas:
Conduct evaluation related to programs, research, and other areas of practice
Program planning
Provision of health care to the public
Public health or related research
Systems thinking models (conceptual and theoretical models), applications related to public health

Learning Objectives:
To describe the innovations in family planning and reproductive health through social franchising. To demonstrate the succesful model of PPP by involving the rural private sector healthcare service provider To analyse the service outputs based out of this model

Keywords: Family Planning, Reproductive Health

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have a background in demography from IIPS Mumbai and over 13 years’ experience in small and large scale research projects including the National Family Health Survey II. I oversee all Operations Research, engage in data analysis for making projections, program development and policy action.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.