266046 "Healthy RC" a citywide approach to health

Tuesday, October 30, 2012 : 5:30 PM - 5:50 PM

Ruben Brambila, MPH , City Manager's Office (Healthy RC), City of Rancho Cucamonga, Rancho Cucamonga, CA
Located forty miles east of Los Angeles, the city of Rancho Cucamonga has developed a comprehensive approach to health through its “Healthy RC” approach. Despite economic pressures, the City has responded to growing concerns about obesity, diabetes and other health problems. In 2008 the City Council decided to embark on a long-term process to create a “Healthy RC” by integrating health and sustainability as the guiding principals for the City's General Plan. The City of Rancho Cucamonga's leadership, both elected officials and top administrators, is committed to long-term community health improvement by developing programs, policies and partnerships that facilitate opportunities for physical activity and ensure equal access to nutritious food. The Healthy RC Partnership represents a collaborative effort of local residents and over 50 community stakeholders (elected officials, City staff, County Department of Public Health, hospitals, schools, non-profits, faith based groups, community based organizations, businesses, universities) formed to assess health issues in the community and explore possible opportunities to address health problems. Through a collaborative participatory approach, the partnership has leveraged several funding opportunities to develop long-term outcomes to health problems including the implementation of neighborhood parks, sidewalk infrastructure projects, community trails, and policies to support community gardens and farmer's markets. The City's efforts have received numerous awards and recognition on First Lady Michelle Obama's “Let's Move” website. This presentation will describe how a local city has incorporated this comprehensive approach to health during tough economic times and will highlight policies and programs to support long term health outcomes.

Learning Areas:
Assessment of individual and community needs for health education
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Public health or related public policy

Learning Objectives:
Describe how cities can play an integral role in incorporating health into local government. Demonstrate ways public health can collaborate with local cities on health policy initiatives.

Keywords: Community Planning, Policy/Policy Development

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I work directly under the City of Rancho Cucamonga's Healthy RC program and manage its Healthy RC Kids initiative.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.