267615 Engaging our stakeholders using social media strategies

Wednesday, October 31, 2012

Dede Montgomery, MS, CIH , Center for Research on Occupational and Environmental Toxicology, Oregon Health & Science University, Portland, OR
Social media has become important in all disciplines for sharing information and social networking. The Center for Research on Occupational and Environmental Toxicology (CROET) at Oregon Health and Science University was catapulted into social media during a high profile investigation related to hair salon products. This experience led to our recognition of the power and importance of social media in connecting with stakeholders and partnering organizations, leading to development of social media strategies incorporating a blog, twitter and facebook. We illustrate the applicability, usefulness and limitations of twitter, facebook and blogs for organizations with missions related to public and occupational health, safety and wellness.

Learning Areas:
Communication and informatics
Occupational health and safety

Learning Objectives:
Describe key components of a social media campaign, including twitter, facebook and blogs to engage with stakeholders. Discuss applicability, usefulness and limitations of social media programs in public and occupational health.

Keywords: Communication Technology, Workplace Safety

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am an occupational health and safety specialist at CROET at OHSU and am responsible for outreach and education activities at CROET, including social media. I led CROET's involvement in investigations of formaldehyde in hair smoothing products.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 5085.0: Social Media to Promote Occupational Safety and Health