268215 Engaging all members of a population in their recommended care through the use of a mailed outreach tool

Wednesday, October 31, 2012 : 11:30 AM - 11:45 AM

Kirsten Gibson, MS , Population Care Management, Kaiser Permanente, Rockville, MD
Stacey C. Shapiro, MPH, RD , Population Care Management, Kaiser Permanente of the Mid-Atlantic States, Rockville, MD
Rebecca L. Fitch, MD , Population Care Management, Kaiser Permanente of the Mid-Atlantic States, Rockville, MD
Kaiser Permanente of the Mid-Atlantic States (KPMAS) promotes health and wellness to its members throughout the lifecycle. KPMAS' value, “to treat each person like family, with respect, compassion, and dignity,” helps ensure that health education initiatives engage members both in and outside of the office. One example is the Complete Care Journal, printed in English and Spanish, and mailed to members' homes aged 24-75 who have a chronic condition or who are due for at least 1 of 3 cancer screenings. The Journal provides tailored information based on a member's age and condition(s), indicating whether the recipient is at goal and/or has completed recommended care through documentation of the last 2 blood pressure readings, body mass index (BMI), cholesterol value, A1c, smoking status, cancer screening dates, vaccination dates, bone mineral density test/DEXA, and asthma information. KPMAS' electronic medical record allows for this tailored outreach tool. Through the Journal, members have the ability to track when they are due for labs, screenings, vaccines, and more. Members are encouraged to present their journal to a Kaiser Permanente lab to request their needed lab tests.The Journal provides health promotion messages and health education resources (online and in person) based on a member's recommended care. Survey results after 3 months (2,015 surveys) 95.1% agree or strongly agree they plan to take action after reading their journal. 97% agree or strongly agree that the information in their journal is valuable. 95.5% agree or strongly agree they feel connected to KPMAS after reading their journal.

Learning Areas:
Implementation of health education strategies, interventions and programs

Learning Objectives:
Explain why KPMAS’ outreach tool was effective in reaching all members regardless of ability. Define what makes an effective outreach tool.

Keywords: Health Education, Health Promotion

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to be an abstract Author because I have master's degree in Health Promotion. I have worked for Kaiser Permanente for 3 years on health promotion and disease management activities. I am the Project Manager for the Complete Care Journal.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.